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Apple expects Apple Watch to sell out Friday

Everything about the Apple Watch in :90

Apple expects to sell out of its new Apple Watch when pre-orders for the smartwatch begin at 12:01 a.m. Friday on the West Coast.

“We expect that strong customer demand will exceed our supply at launch,” Angela Ahrendts, Apple (AAPL, Tech30) senior vice president of Retail and Online Stores, said in a statement Thursday morning.

Friday also marks the first day the smartwatches will be available for customers to try on at Apple retail stores across the U.S., and eight international regions: Australia, Canada, China, France, Germany, Hong Kong, Japan, and the UK.

Shoppers at the Galeries Lafayette in Paris, Isetan in Tokyo, Selfridges in London, and select authorized resellers in Japan and China will also be able to get a glance at the watches.

The Apple Watch is the company’s first new consumer product in five years — and its first since Steve Jobs died.

Apple relies heavily on a single product — the iPhone — for most of its revenue. Its latest device, the iPad, has had a slump in sales given the success of smartphones with larger screens, sometimes called

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